Hello, George Soros!

Good news everyone!

Today I’d like to tell you about a good means of communication with your potential clients. It should not be neglected. This means is just a simple direct contact with the customers. It allows analysing your offer and adjusting it to a certain person in the best way. This will obviously increase the probability to make a deal. Additionally, in contrast to working with mass media you will always be able to get the hottest client’s feedback and calculate the effectiveness of the potential contact. :)

Once I had an order to create an advertising campaign for promoting some country cottages on the market. Their distinctive feature was large plots sold together with the cottages. The circle of people able to buy such houses was very limited. I suggested to my client that we targeted exactly this small circle of people. Therefore, we sent to the preselected people who might become potential customers a courier with a parcel which contained a box with a piece of sod with some uncut grass on it. :) On this box we put small garden shears and a small card with a slogan saying something like: “You can create a park to your taste!!!”

Alex