Friday, 26 September 2008

How to find a client or why androids need electric sheep

Good news, everyone!

For already a long time did we have an idea to conduct our blog not only on the IT topic, but also to write about our work, problems we face, about our projects.

And of course being those who produce products and services we have this key question - how to find clients. And thus that we have worked for a long time in marketing and advertising field. ;) Our problem is that classical communication channels do not suit our needs, our resources are very limited and our capital consists only of our energy and will to conquer clients. :)

Therefore, JUST DO IT!!!

Surely, our primary channel to attract clients is Internet. It connects us to the whole word and the whole world is our potential market.
Firstly, we created our web-site, then - our blog. In future we plan to link these two resources to context advertisement (of course we will publish the results in the blog).

You might ask: "What is the result of the chosen strategy?" Well, in fact we had only a couple of clients come to us during the functioning of our web-site. There are a great number of people entering our web-site, downloading those demonstration versions of our tools that we uploaded and going away not becoming our clients and not offering any collaboration.

We would appreciate a lot your feedback in this blog about how to convert our site surfers into clients. :) What is there that is missing in our web-site and in our blog? What is it that our products need?


Best wishes from YellowRiver,

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